Apr. 2nd, 2011

People who buy laundry detergent labeled "for sensitive skin" usually do not want extra bonus fragrances added to their laundry, especially not one strong enough that it makes the entire washer smell like one of the less traceable candles[1] in the scented candle aisle of the grocery store.

I am not glad to have my fears about the new (not bought by me) detergent justified, but I am glad that I had the forethought to test it tonight (enough time to rewash, no work tomorrow, enough of the good detergent left for rewashing).

(I am also very suspicious of the marketing on this product -- I think it is being aimed at the set of people who wish to buy "green" things without thinking too much about it. My personal detergent market niche is that of people who tend to itch or get headaches from chemical things that are supposed to be mildly pleasant. I would rather that marketing phrases like "for sensitive skin" be used for products that are actually appropriate for that second set.)

[1] These aisles have candles that are labeled "strawberry" or "vanilla" or "lilac". They also have candles labeled "harmony" and "luxury" and "peace". Whether or not I agree with any of the labels, I at least find the first set understandable. Synthetic harmony scent is a worrisome concept.

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malka

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